When it comes to running a company, complacency is your worst enemy. Too often we see this scenario – a company is thriving, stops innovating after it gets comfortable in its position at the head of the pack, and experiences a shock when its competitors speed ahead of it on the track.

This is why I am a fan of “breaking my business” – especially when things are going well. As a leader, it’s my responsibility to constantly ensure that my company always has its finger on the pulse of industry forecasts and trends and most importantly, innovations that can change the way we do business today.

If we take the approach where we are constantly trying to “break things”, then we are always in “innovation mode” and ultimately are able to cover ourselves nine ways to the middle from potential threats.

How do we do this? It’s a hard proposition and perspective to take. Why would you “fix something if it ain’t broke?” It takes a lot to be able to try and find the “wrong” in things when they’re going so “right”. Sometimes, it may mean that you have to cannibalize a part of your business knowing that you’re hopefully investing in future runway. A good way to start is by journey mapping your customer touch points and internal processes. By doing this, we identify the “pain point” areas we need to improve and supplement them with tangible strategies for growth, and actively support the future of our companies because what’s working for us today most likely will not be the case 5 years from now.

And because if we don’t do it to ourselves, someone else will do it for us.

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