One of the largest global insurance players was looking for a way to increase revenue through digital + social mediums.
Inbound Lead Generation
Increase call to action interest from a 15-second Instagram spot for Health & Dental insurance
Click Rate, Lead Generation Sign Ups
Building an AI chatbot through Facebook Messenger, Instagram customers were guided to a sign-up process. Overall click-through rate trended above 3.27%, which is well above industry average.