Insurance

INDUSTRY:

Insurance, Financial

SITUATION:

One of the largest global insurance players was looking for a way to increase revenue through digital + social mediums.

CAMPAIGN:

Inbound Lead Generation

OBJECTIVE:

Increase call to action interest from a 15-second Instagram spot for Health & Dental insurance

KPI TARGETS:

Click Rate, Lead Generation Sign Ups

RESULTS:

Building an AI chatbot through Facebook Messenger, Instagram customers were guided to a sign-up process. Overall click-through rate trended above 3.27%, which is well above industry average.

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