Outsourcing Case Study #2

Industry: Consumer Goods – Canadian National Newspaper Chain


A prominent National newspaper publication in Canada was looking to increase its sales and retention calling footprint across the country while looking to reduce its overall cost per call in this highly competitive market.

Campaign: Sales Acquisitions, Retention Calling, Outbound



To increase overall customer subscriptions across Canada while reducing costs and maintaining brand integrity.


September 2008 – Present

KPI Targets:  Sales Per Hour (SPH) and Cost Per Order (CPO)


Through the use of conversational, energetic people paired with our process automation and amazing incentive programs, we increased overall sales by 30% while reducing CPO by 20%.