Customer data should be to a company what the crown jewels are to the royals –valuable and protected beyond all measures.
In light of recent hacks, however, including credit monitoring agency Equifax’s alarming data breach that left up to 143 million U.S. customers’ vulnerable, companies are being forced to recognize their susceptibilities and strengthen their security measures.
We cannot blame customers for their hesitation or lack of trust in companies. It is our servers that host customer data, therefore, the duty rests upon our shoulders to be constantly evolving our strategies for safeguarding this information.
The following are effective steps that your company can take to ensure that it has covered every base in the realm of protecting customer information:
While encryption seems like an obvious basic step towards protecting data, not all encryption measures are as sound as one may assume.
For example, while online credit card payment providers such as Visa ensure that their retailers encrypt card information, if the vendor stores the payment details on their website – they are susceptible to a data breach.
This is of course unless the company website has gone to all lengths to ensure that their security measures are up to date.
No, you shouldn’t allow your employees or customers to adhere to one of the age-old (and easily cracked) password models, such as house number + street name = password.
The fact of the matter is, if your business does not have a minimum password requirement that makes sure each employee and customer includes punctuation marks, numbers, and capital and lowercase letters within it, you are exposing your data to potential hacks.
With bots out there trained to continuously guess passwords, it’s imperative that both your customers and employees are strategic about their passwords.
Keep what you Need
You don’t require your customer’s credit card information after a purchase has been processed, so why store it on your server? Yes, it makes it easier for customers to make repeat payments, but is the risk worth the reward?
This is where online credit card payment providers come in handy, because they can take the pressure off you by storing all your customer’s pertinent information on their advanced server.
At the end of the day, all you really need to know about your customers is their name, email and home address. So stick to storing the basics.
Stay up-to-date with Technologies
If you store your company data on your own server, it’s critical that you update and patch your software frequently.
Furthermore, if your company stores customer data on the cloud, it is your duty to confirm that the cloud vendor is in compliance with data centre industry standards.
Test your Measures
Simply trusting that you’ve done your due diligence after implementing or adhering to the aforementioned tactics for protecting customer data does not suffice.
In order to confirm that your protection methods are working, you’ll need to regularly test for holes in your system. To do so, some companies choose to bring in a cyber security firm to assess their security measures on a daily basis.
Have a Plan
Unfortunately, even the companies with the tightest security measures can be hacked. Therefore, it is wise for any business storing customer data online to have a plan for if the worst ever occurs.
Should a cyber attack ever hit your data, having a plan in place for how your company will handle communication with customers and employees will end up being of great.
At the end of the day, if your company remains committed to protecting its data through both constant vigilance of its security system and keeping updated on all things to do with encryption and data protection – you can rest assured knowing that you have brought your best defense to the frontlines of your servers’ frontier.
At Innovative Vision, we ensure the safety of our client’s data through all of the techniques we have touched on in this article. If you’re looking to outsource your contact centre and are eager to learn more about our process, drop us a line today!
In today’s economy, innovation is a major key to the success of any company. In the realm of customer service, the technological advancements surrounding artificial intelligence have been paramount to providing effective and efficient customer experiences (also known as CX). While hybrid models that allow for both a live agent and a bot to assist clients are undeniably the ideal route to take for most businesses, artificial intelligence does possess the power to stand on its own as a company’s sole provider of customer service.
In fact, conversational commerce is becoming the new normal. This brand of commerce refers to the union of chat technologies and artificial intelligence to provide customers with instantaneous interactions that work to make any company’s CX top tier.
At Innovative Vision, we have witnessed firsthand the power that artificial intelligence has on customer service. Here are some of the top ways that this technology has redefined the meaning of CX:
Chatbots Taking the Lead
In the digital age, immediacy has never been so vital. Consumers are now, unlike ever before, able to receive information in the blink of an eye. This makes the idea of being placed on hold with a companies customer service department highly unattractive. Chatbots are the business solution of the century, as they provide instant answers to any and all of your customers questions regardless of whether they are simple or detailed inquiries.
While implementing chatbots into your company’s CX arsenal requires an initial investment, in the grand scheme of things, this technology actually allows businesses to save capital by cutting their customer care costs.
Customer Care Reps Work Smarter
As previously touched upon, hybrid artificial intelligence experiences are the ultimate way for companies to ensure they are meeting their clients’ needs across the board. This is due to the fact that when chatbots handle the bulk of consumer issues, your company’s customer care agents are free to focus on any intricate issues that may require more than an intelligent bot to resolve.
Furthermore, the willingness or ability to engage with a chatbot is based on a variety of factors, including demographics. While millennials and Gen Y individuals may be more enthused about the idea of communicating with an efficient bot, older individuals may prefer the personal touch of speaking with a representative over the phone.
The Contact Centre Experience
On the note of increased productivity, artificial intelligence has the ability to create streamlined contact centres for companies. Reducing your cost-per-call has never been as simple as it is with the technology known as smart interactive voice response (IVR). Smart IVR allows customers to determine what type of CX they require and empowers them to solve simple issues on their own, without relying on the assistance of an agent all while using natural language.
A New Marketing Frontier
Artificial intelligence technology has the ability to learn more about your consumers than even a top marketing executive could, solely through the vast collection of data that your company receives from them each time they interact with your website.
Customer purchasing patterns can be easily interpreted to truly hone in on your target market. Therefore, it is with this data that artificial intelligence is able to provide a wide range of CX services to your customers, from providing recommendations for products they are likely to buy, to even reminding them when there is a sale on a product that they were looking at on your website.
As technologies continue to evolve and artificial intelligence becomes more advanced, companies will be expected to remain on the forefront of these developments. Becoming an early adopter of any new innovations in intelligence is a surefire way for companies to stay ahead of the competition and ensure they are meeting their customers needs at every corner.
At Innovative Vision, we provide our clients with solutions to all of their customer care issues. Specializing in contact centre BPO and analytics, we offer omnichannel solutions that provide a balance of live agent and artificial intelligence to help reduce the costs and improve the productivity of our clients companies. Interested in our expertise? Drop us a line today to learn more about how we can help you!