Entries by editor

MythBusters: CX Edition

  While you may be under the impression that your brand is providing high-quality customer experience (CX), new data from Bain & Company suggests that companies often conflate their perception of how well their CX is performing. The study found that although 80% of the 362 firms surveyed believed they were delivering a “superior experience” […]

How to Provide Effective Personalized Customer Experience

In the world of customer experience (CX), companies are constantly executing new and innovative ways to enhance their brand experiences. Therefore, customer retention and loyalty is dependent upon how effectively a company can provide stellar CX compared to its hungry competitors. While this may sound clear and apparent, the fact of the matter is that […]

The Difference between Natural Language Processing and Keyword-Based Chatbots

  The undeniable influence that chatbots have had on modern business practices has been profound. For large-scale companies, chatbots have revolutionized online customer interactions. While live customer care agents were once solely responsible for handling inquiries big and small, the implementation of chatbots at a company allow for individuals in these roles to focus on […]

Why your Company should be Embracing AI

In the world of big business, there’s not one high-powered CEO sleeping on the remarkable powers of artificial intelligence (AI). From Netflix to Facebook and beyond, successful corporations have been successfully harnessing the power of AI for quite some time now – to their competitors’ disadvantage. AI has revolutionized the scope of what companies can […]